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#PPEchallenge

The recent pandemic has resulted in the majority of the UK being on lockdown, and our New Year’s Eve was definitely more quiet than usual. One exception was in the Scilly Isles, where they got dressed up and partied in the pubs and on the streets as the only area in tier 1. I created the concept of ‘Pleasuring People Every-Damn-Day’ as Durex’ response to the article. The aim is to create a campaign which allows people to celebrate the small joys and have more fun.